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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Find Your Place on Google

Find Your Place on Google

Find Your Place on Google

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.

After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your automobile dealership to your favorite ice cream shop can be listed.

Google Places from Potratz Automotive Advertising


Google plans to automatically link to Places results when people seem to be searching for local venues. The search engine attempts to target businesses near your location, unless you list another location in your search. People searching for specific auto brands or models near your area will see your car dealership in results when your place page ranks well.

Even though Place pages have existed for a while, Google now will make these more prominent with the new specific search category. Car advertising companies need to take advantage of this search feature to place their clients at the top of results. They should make sure to include as much information as possible about the car dealerships, including hours, pictures, videos, coupons, and promotions.

When customers write reviews and rate a dealership, those ratings and excerpts from reviews show up in search results. Encourage customers to talk online about their experience at your car dealership. The more information in your page, the better it will rank in results.

To learn more about setting up a Place page for your dealership, read our previous blog post on promoting your auto dealership on Google Places.
 

POTRATZ
Paul Potratz

518-788-4724
paul@ppadv.com

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