We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.
After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your automobile dealership to your favorite ice cream shop can be listed.
Google plans to automatically link to Places results when people seem to be searching for local venues. The search engine attempts to target businesses near your location, unless you list another location in your search. People searching for specific auto brands or models near your area will see your car dealership in results when your place page ranks well.
Even though Place pages have existed for a while, Google now will make these more prominent with the new specific search category. Car advertising companies need to take advantage of this search feature to place their clients at the top of results. They should make sure to include as much information as possible about the car dealerships, including hours, pictures, videos, coupons, and promotions.
When customers write reviews and rate a dealership, those ratings and excerpts from reviews show up in search results. Encourage customers to talk online about their experience at your car dealership. The more information in your page, the better it will rank in results.
To learn more about setting up a Place page for your dealership, read our previous blog post on promoting your auto dealership on Google Places.