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Paul Potratz

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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.

The question is, how can you get your car shoppers to post your specials on their pages? Groupon provides a reason for them to post. You offer a special, but a minimum people have to agree to buy for anyone to get the deal. So your customers will want to share and get their friends to buy, so the deal will be available for all.

Targeting people in local regions, Groupon and sends daily emails to thousands of subscribers. These emails offer a variety of deals to cater to everyone’s interests. The recipients can then go online, agree to buy, and promote the deal to get their friends to help activate it.

If you want more info on how Groupon can promote your dealership feel free to contact us. 

 

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com

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