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Paul Potratz

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Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.

The question is, how can you get your car shoppers to post your specials on their pages? Groupon provides a reason for them to post. You offer a special, but a minimum people have to agree to buy for anyone to get the deal. So your customers will want to share and get their friends to buy, so the deal will be available for all.

Targeting people in local regions, Groupon and sends daily emails to thousands of subscribers. These emails offer a variety of deals to cater to everyone’s interests. The recipients can then go online, agree to buy, and promote the deal to get their friends to help activate it.

If you want more info on how Groupon can promote your dealership feel free to contact us. 

 

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com

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