CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.
The question is, how can you get your car shoppers to post your specials on their pages? Groupon provides a reason for them to post. You offer a special, but a minimum people have to agree to buy for anyone to get the deal. So your customers will want to share and get their friends to buy, so the deal will be available for all.
Targeting people in local regions, Groupon and sends daily emails to thousands of subscribers. These emails offer a variety of deals to cater to everyone’s interests. The recipients can then go online, agree to buy, and promote the deal to get their friends to help activate it.
If you want more info on how Groupon can promote your dealership feel free to contact us.