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Paul Potratz

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Exclusive Blog Posts

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?

You can promote your page by running ads to push people to like your page. When people are browsing Facebook, these ads appear along the right side, with a small image and a maximum of 160 characters of text. Ads are a powerful way to drive people to your Facebook page. You can promote your latest giveaway to encourage people to like your page and enter. You could also drive people to your website to see inventory or service specials.

Facebook ads can target people in specific areas, within a set age range, and with specific interests, allowing a car marketing agency to narrow in on precise audiences. For example, aBMW dealer could target people who are fans of pages related to BMWs.

You only pay when someone clicks an ad, so you spend money only for people who are expressing interest in your page. You set a maximum amount to spend per day and bid on the maximum amount you wish to spend for each ad. Facebook ads provide a cost-effective tool for automotive advertising.

For more information on promoting your car dealership with Facebook ads, feel free to contact us.

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Paul Potratz
518-788-4724
paul@ppadv.com
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Tom White Jr.
While it sounds great as a concept, the reality is that it just doesn't work very well on a conversion basis. High Bounce Rates and Low Time-On-Site metrics have been my experience. I LOVE traffic to my site for TOMA; however, what's the point of generating traffic that spends no time on my site? That being said, Facebook ads are a GREAT way to gain fans for your business (especially when you are first starting out).

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