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Paul Potratz

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Selling Cars with Mobile Advertising

 

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can print that number on a billboard, print ad, website, or Facebook page. You could link a specific number or text to a brand or even a specific vehicle special. When someone sees the ad and texts the brand name or stock number to the texting number, that person can receive information about a vehicle or connect with a salesperson. For example, “Text FORD to 12345 for information on our latest Ford specials” or “Text M1234 [stock number] to 12345 for more information on this vehicle.” Perhaps the person might get a text right away promising a later call or even receive a text with short info about a current special or a web address to visit.

Text message marketing also offers tracking statistics to see how many people receive and open messages, as well as how many leads convert into sales. A user on the Dealer Refresh forum says that he knows of a dealer who sold a car completely through text messaging.

As an auto dealer, be as creative as you want to integrate mobile marketing with both traditional and social media. Start a contest and require contestants to text a number to enter, and then the finalists receive a text inviting them to an event at the dealership. Also, a billboard can advertise a car special but ask people to text to find out the final price.

Also print window stickers to put on cars, asking people to text the stock number of the car to a number to receive more information. The possibilities are endless for using mobile marketing for automotive advertising.

Reach people on their phones as they see your ads and text in for assistance. Text message marketing provides one more way to drive your brand home and bring in leads to your auto dealership. For more information about how you can use mobile advertising or any of our automotive ad agency services to promote your dealership, please contact us.

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Paul Potratz
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paul@ppadv.com
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Mike Fitzpatrick
Paul, Great post. If you had asked me about texting solutions for automotive even a year ago, I would have told you that there will never be a need for it. It just didn't make sense to me. With smart phones being adopted at an amazing rate with email and instant messaging built in. It appeared as if SMS would soon be on it's way out. About eight months ago though my wife started texting with some friends which quickly evolved into the need for an unlimited plan. At first I thought that it would soon pass and she would start to use email or an instant messaging application. As I witnessed this over time the coin finally dropped with me. SMS messaging lives in between email and instant messaging as far as time to answer is concerned. So in other words instant messaging is just that, it requires you to respond instantly to the person that you are chatting with. To not do so is considered rude, so it tends to consume your time much like a phone call would. The only difference being that you can multitask better while involved in a chat session than on a phone call. Then there is email, which tends to take more "thought time" to compose an email or response much like posting a blog or blog comment. So even though email can be answered quickly and informally it tends to be more effort. Then there is text; quick abbreviated messages that can be answered inside of 30 seconds or left to respond at a later time. Because of this unique communication method, texting is a natural fit for the automotive industry. Great for the service department and sales alike and as you mentioned complete with the ability to track statistics. Now some people are saying that Twitter has the ability to topple SMS. I am not seeing that happen anytime soon, what do you think?

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