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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.


POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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