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Paul Potratz

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Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.


POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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