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Paul Potratz

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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.


POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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