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Paul Potratz

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.

This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more likely to have a friend that likes your page and see that page standing out in search results.

Bing is still rolling out this capability for U.S. users but plans to make it available to all eventually. This integration between Facebook and Bing provides a new way to combine search engine optimization and social media marketing for car dealers.

Search engines like Bing and Google are constantly adding new features that improve search results and advertising. When you stay on top of the latest updates in search engines, you can keep a step ahead of other dealers in online automotive marketing.

Contact us to learn more about how you can market your dealership on social media and in search engines.

 

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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