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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to sell cars through social media.

Make sure you enter all possible information into your profile. Let people see all the experience and knowledge you have.

Join groups and participate actively in discussions. Countless groups exist for the automotive industry, in which you can discuss sales strategy and promote your auto dealership’s presence in the process. Also join groups related to your hobbies—let people see a personal side of you.

LinkedIn gives auto dealers a platform for networking with other dealers as well as potential customers. For more information on using LinkedIn or other social media to promote your car dealership, please feel free to contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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