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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to sell cars through social media.

Make sure you enter all possible information into your profile. Let people see all the experience and knowledge you have.

Join groups and participate actively in discussions. Countless groups exist for the automotive industry, in which you can discuss sales strategy and promote your auto dealership’s presence in the process. Also join groups related to your hobbies—let people see a personal side of you.

LinkedIn gives auto dealers a platform for networking with other dealers as well as potential customers. For more information on using LinkedIn or other social media to promote your car dealership, please feel free to contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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