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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our friends at the plant in Alabama. #LAAutoShow unveiling next week! http://twitpic.com/35e5w4.” Soon afterwards, people all over the internet were retweeting and blogging about this announcement, which soon showed up on several popular automotive blog sites. A simple picture, a short tweet, and Hyundai attracted a ton of attention online. This has drawn attention to Hyundai’s social media efforts.

If you’ve thought of Twitter as just a silly fad for people to share their personal lives, think again. Twitter can be a valuable tool for your auto dealership to gain a following online. Post content that’s interesting enough, and others will retweet and blog about it and give you free publicity. Pick up on news as it happens and post about it.

For more information on using Twitter to promote your car dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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