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Paul Potratz

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Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our friends at the plant in Alabama. #LAAutoShow unveiling next week! http://twitpic.com/35e5w4.” Soon afterwards, people all over the internet were retweeting and blogging about this announcement, which soon showed up on several popular automotive blog sites. A simple picture, a short tweet, and Hyundai attracted a ton of attention online. This has drawn attention to Hyundai’s social media efforts.

If you’ve thought of Twitter as just a silly fad for people to share their personal lives, think again. Twitter can be a valuable tool for your auto dealership to gain a following online. Post content that’s interesting enough, and others will retweet and blog about it and give you free publicity. Pick up on news as it happens and post about it.

For more information on using Twitter to promote your car dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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