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Paul Potratz

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Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our friends at the plant in Alabama. #LAAutoShow unveiling next week! http://twitpic.com/35e5w4.” Soon afterwards, people all over the internet were retweeting and blogging about this announcement, which soon showed up on several popular automotive blog sites. A simple picture, a short tweet, and Hyundai attracted a ton of attention online. This has drawn attention to Hyundai’s social media efforts.

If you’ve thought of Twitter as just a silly fad for people to share their personal lives, think again. Twitter can be a valuable tool for your auto dealership to gain a following online. Post content that’s interesting enough, and others will retweet and blog about it and give you free publicity. Pick up on news as it happens and post about it.

For more information on using Twitter to promote your car dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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