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Paul Potratz

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Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our friends at the plant in Alabama. #LAAutoShow unveiling next week! http://twitpic.com/35e5w4.” Soon afterwards, people all over the internet were retweeting and blogging about this announcement, which soon showed up on several popular automotive blog sites. A simple picture, a short tweet, and Hyundai attracted a ton of attention online. This has drawn attention to Hyundai’s social media efforts.

If you’ve thought of Twitter as just a silly fad for people to share their personal lives, think again. Twitter can be a valuable tool for your auto dealership to gain a following online. Post content that’s interesting enough, and others will retweet and blog about it and give you free publicity. Pick up on news as it happens and post about it.

For more information on using Twitter to promote your car dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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