Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.  A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, Tire Rotation, Charge System Test, Multipoint Inspection and a Car Wash for 66% off.

The days of clipping coupons out of the Sunday Edition are coming to an end thanks in part to social sites like Groupon.  Dealerships nationwide are using Groupon to provide group coupons (hence the name) on products and services.  And there are a couple of ways Car Dealerships could use Groupon to promote their brand.

Automotive Dealerships can promote themselves to Groupon’s massive email database by offering exclusive one day service specials, but there’s a catch.  Groupon’s Group Coupon’s only go live if a minimum threshold is met by consumers.  In smaller markets that number would be around 10 while in larger cities that number can be much much higher.  This means at least the minimum threshold needs to be met before a group coupons go live.  And consumers are only charged if the minimum threshold is met.

If you think Groupon could work promoting your Dealership feel free to contact us today.  Also, check out our Schedule of Upcoming Automotive Marketing Webinars.

 Unlock all of the community & features  Join Now