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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.  A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, Tire Rotation, Charge System Test, Multipoint Inspection and a Car Wash for 66% off.

The days of clipping coupons out of the Sunday Edition are coming to an end thanks in part to social sites like Groupon.  Dealerships nationwide are using Groupon to provide group coupons (hence the name) on products and services.  And there are a couple of ways Car Dealerships could use Groupon to promote their brand.

Automotive Dealerships can promote themselves to Groupon’s massive email database by offering exclusive one day service specials, but there’s a catch.  Groupon’s Group Coupon’s only go live if a minimum threshold is met by consumers.  In smaller markets that number would be around 10 while in larger cities that number can be much much higher.  This means at least the minimum threshold needs to be met before a group coupons go live.  And consumers are only charged if the minimum threshold is met.

If you think Groupon could work promoting your Dealership feel free to contact us today.  Also, check out our Schedule of Upcoming Automotive Marketing Webinars.

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