CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t already listed on FourSquare, then we will give you all of the steps you need to geomarket your car dealership.
Once you have your Car Dealerships coordinates set in FourSquare the next step is to add some valuable details. Categories and Tags can help optimize your dealerships visibility when FourSquare users are trying to find you. Make sure your Categories and Tags are beefed up with descriptive categories and tags. But most importantly make sure your dealership’s address is listed properly.
For instance, look at what Metro Ford of Schecectady has done. They have listed their dealership’s location, categories and tags. Although this seems to be cover all bases we would suggest you throw in a couple more tags to promote your dealerships back end services as well.
Fortunately FourSquares website gives you the ability to list your dealerships tags and quite easily and all you have to do is select the edit button to add more information to these fields. We would encourage you to add as many descriptive tags as possible to really build to optimize your dealerships visibility on the FourSquare.
Logging into your dealerships FourSquare page also give you the ability to see what kind of Tips your customers are leaving. Tips will give your potential customers to leave comments about their experiences, but your dealerships sales people could also be using this to promote special offers and savings that are going on at your dealership. Keeping these tips up-to-date takes little time and could be highly valuable if your internet service managers kept the message up-to-date.
The whole FourSquare community is obsessed with becoming Mayors of venue. Our Potratz Team has been battling it out to obtain and retain the Mayor Status at our home base. Most businesses taking advantage of geomarketing give perks to their mayors. Your dealership too can give an incentive to your customers to come check out your dealership. Some ideas that work for a couple of our clients in different markets are VIP Service Specials and VIP Access to Break Room Coffee!
Now that FourSquare has surpassed the 1 Million User mark it seems that the social network will start to climb an even steeper increase of users. Creating a Geomarketing Process is key to staying current with trends in Auto Dealer sales. So it is important to authorize your dealerships venue so that you can take control of your profile and ensure that accurate information is being shared. Location-Based Applications are currently on the frontier of marketing and being on the forefront is important for your company’s visibility.
Step one to claiming your venue involves telephone verification. You will need to use your dealerships telephone number to verify your account and then an automated message with a four digit verification code will be generated to authenticate your ownership of the venue.
Step two of the claiming process gives the dealership a chance to create custom messages for your customers who have checked in using this location-based app. These are then reviewed, but think of all of the incentives a Car Dealership can create to encourage customers to compete for the chance to hold the coveted Mayor Status.
Now that you’ve claimed your Dealerships Venue we encourage you to participate in our series of Potratz Automotive Webinars. You can stay current with our schedule of Potratz Automotive Webinars by following this link: Potratz Automotive Webinars