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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Think Tank Tuesday: Innovation for Automotive Digital Marketing


Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice for dealers.
Take a few minutes each week to join us and learn how you can integrate digital and traditional advertising to make your dealership stand out from the rest.

 

 

In this week’s video, Paul Potratz talks about utilizing Facebook to its fullest by switching
your dealership’s profile page to an actual business page. You can
build more fans and promote your business to the fullest with a business
page.

 

Stay tuned each week for the latest automotive marketing tip from Potratz! Click here to sign up to receive weekly email updates with the latest episodes, blog posts, webinars, and more.

If you have an idea for a topic you would like to discuss, send it to ideas@ppadv.com. If we use your tip, we’ll send you a free iPod!

 

Paul Potratz

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