Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional barcode that pack a lot of information in a little black and white box. Most phones have applications capable of reading QR Codes that can be used to link potential car buyers to a digital and interactive space.

Car dealers can put QR Codes on virtually anything. As long as the image is still and can be read by a QR reader you can put a QR code on it. Below are five ways your dealership can start using QR Codes to drive traffic.

1. Point of Sale Materials – Put a QR Code on a Lot Banner to link Customers on the Lot to your Dealerships New or Used Car Specials

2. Repair Order Fliers – Get feedback from your customers on your service department by linking a QR Code to an interactive survey

3. Newspaper Ads – Place a QR Code in this weeks ad and link it to your dealerships video testimonial page.

4. Direct Mail Pieces – Get an entire zip code to come into your dealership to read the QR Code that they got in the mail.

5. Business Cards – Link your customers directly to your personal contact information by including a QR Code on your Business Card.

Maybe not EVERYONE knows what a QR Code is or how to use one. But as Smart Phones increase in popularity and apps become more accessible it can be advantageous for your dealership to get out ahead of the marketing curve. Feel free to contact us for more ideas as to how your dealership can implement QR Codes in your dealerships interactive marketing.

We encourage you to follow the QR Code at the top of this post if you're looking for some more ways to integrate QR Codes into your Car Advertising Campaigns.  Or visit us online for more information.

 Unlock all of the community & features  Join Now