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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential bankruptcy. Ford just announced their Best Third Quarter Ever, which marks their sixth consecutive quarterly gain. Currently the company is on track to paying off their debt by the end of 2010, one year ahead of schedule, and plan to create 1,200 news jobs at their Detroit Area plants.

Ford’s CEO Alan Mulally credits Ford’s comeback to cutting brands on focusing on their Ford products. “We have a laser focus on Ford” Mullaly said. After recently awarding Ford “Marketer of the Year”, Ad Age publications credit Ford’s Vice President of Marketing, Jim Farely, and his aggressive social media campaigns aimed at millennials and baby boomers a like.

 

 


A lot has happened for the Ford Motor Company in 2010. Mercury was phased out and the Fiesta Movement begun. By the end of October, the all new 2011 Ford Fiesta looks to sell 1 Million Units worldwide. This is thanks in large part to Ford’s use of social networking sites to target tech savvy consumers.

Ford’s use of Social Media doesn’t end with debut of the Fiesta. The company has also had a hugely successful Facebook Launch for their 2011 Ford Explorer. Ford also plans to repeat their success with these by launching a new social media campaign to promote the Ford Focus.

Ford’s national level social media campaigns have created a lot of opportunity for their Hometown Ford Dealers, but there are still opportunities for car dealerships that don’t have as much social media support from their manufacturer. Potratz offers a series of Automotive Marketing Webinars geared towards helping your dealership focus on a social media strategy that works no matter what brands your dealership sell.

PAUL POTRATZ

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