Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the others in search results, similar to Google AdWords. Twitter itself only just unveiled Promoted Tweets, which the company is running on a trial basis with a select group of marketers, but eventually will open up to anyone who wants to advertise, including car dealers.
Not too long ago, Google rolled out Realtime Search, showing results from Twitter statuses that update in real time on the page. Now, paid-for Promoted Tweets will get prime position in Google results. Though this is a feature in progress of rolling out, car dealerships need to watch and see when and how they can take advantage of this new method of social media promotion.
As of now, these results will not show in regular search results but only in the Realtime search category (click “Updates” along the left side of search results to see). This integration with Google marks a continued cooperation between Google and Twitter and a new opportunity for interactive automotive advertising.