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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the others in search results, similar to Google AdWords. Twitter itself only just unveiled Promoted Tweets, which the company is running on a trial basis with a select group of marketers, but eventually will open up to anyone who wants to advertise, including car dealers.

Not too long ago, Google rolled out Realtime Search, showing results from Twitter statuses that update in real time on the page. Now, paid-for Promoted Tweets will get prime position in Google results. Though this is a feature in progress of rolling out, car dealerships need to watch and see when and how they can take advantage of this new method of social media promotion.

As of now, these results will not show in regular search results but only in the Realtime search category (click “Updates” along the left side of search results to see). This integration with Google marks a continued cooperation between Google and Twitter and a new opportunity for interactive automotive advertising.

Paul Potratz

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