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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the others in search results, similar to Google AdWords. Twitter itself only just unveiled Promoted Tweets, which the company is running on a trial basis with a select group of marketers, but eventually will open up to anyone who wants to advertise, including car dealers.

Not too long ago, Google rolled out Realtime Search, showing results from Twitter statuses that update in real time on the page. Now, paid-for Promoted Tweets will get prime position in Google results. Though this is a feature in progress of rolling out, car dealerships need to watch and see when and how they can take advantage of this new method of social media promotion.

As of now, these results will not show in regular search results but only in the Realtime search category (click “Updates” along the left side of search results to see). This integration with Google marks a continued cooperation between Google and Twitter and a new opportunity for interactive automotive advertising.

Paul Potratz

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