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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the others in search results, similar to Google AdWords. Twitter itself only just unveiled Promoted Tweets, which the company is running on a trial basis with a select group of marketers, but eventually will open up to anyone who wants to advertise, including car dealers.

Not too long ago, Google rolled out Realtime Search, showing results from Twitter statuses that update in real time on the page. Now, paid-for Promoted Tweets will get prime position in Google results. Though this is a feature in progress of rolling out, car dealerships need to watch and see when and how they can take advantage of this new method of social media promotion.

As of now, these results will not show in regular search results but only in the Realtime search category (click “Updates” along the left side of search results to see). This integration with Google marks a continued cooperation between Google and Twitter and a new opportunity for interactive automotive advertising.

Paul Potratz

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