Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with their friends and come to expect the same casual approach from the pages they like.
There is a much better chance of gaining fans on your page if you post pictures, interesting facts and news, and statuses that may or may not relate to the cars you sell. Comment on things like the weather or sports games to get people to interact on the page. The more people see interaction on your page, the more likely they will think your page looks interesting and will want to join in.
Giveaways for items like iPads are a surefire way to gain fans, but you can pump up giveaways even more if you show pictures and videos of people who won past giveaways. Also, take pictures of smiling customers with their cars and salespeople. Let your Facebook fans see a personal side of your employees—get salespeople posting on the page. Involve managers in posting about their latest specials as well as about general topics of interest.
Build a relationship with potential customers by making your page show your dealership as a group of people and not just a business. Make your auto dealership Facebook page be a page that people want to like!