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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with their friends and come to expect the same casual approach from the pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and news, and statuses that may or may not relate to the cars you sell. Comment on things like the weather or sports games to get people to interact on the page. The more people see interaction on your page, the more likely they will think your page looks interesting and will want to join in.

Giveaways for items like iPads are a surefire way to gain fans, but you can pump up giveaways even more if you show pictures and videos of people who won past giveaways. Also, take pictures of smiling customers with their cars and salespeople. Let your Facebook fans see a personal side of your employees—get salespeople posting on the page. Involve managers in posting about their latest specials as well as about general topics of interest.

Build a relationship with potential customers by making your page show your dealership as a group of people and not just a business. Make your auto dealership Facebook page be a page that people want to like!

 

Paul Potratz

Grant Gooley
This is all very true Paul! Im currently behind the Michael Boyer GM Pickering Facebook page. Its been a lot of fun but I keep telling myself Rome wasnt built in a day. Its taking time to build a fan base. One thing that is sure to be helping is that im NOT trying to sell cars on the site. Im trying to provide cool and interesting information about our product.

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