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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with their friends and come to expect the same casual approach from the pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and news, and statuses that may or may not relate to the cars you sell. Comment on things like the weather or sports games to get people to interact on the page. The more people see interaction on your page, the more likely they will think your page looks interesting and will want to join in.

Giveaways for items like iPads are a surefire way to gain fans, but you can pump up giveaways even more if you show pictures and videos of people who won past giveaways. Also, take pictures of smiling customers with their cars and salespeople. Let your Facebook fans see a personal side of your employees—get salespeople posting on the page. Involve managers in posting about their latest specials as well as about general topics of interest.

Build a relationship with potential customers by making your page show your dealership as a group of people and not just a business. Make your auto dealership Facebook page be a page that people want to like!

 

Paul Potratz

Grant Gooley
This is all very true Paul! Im currently behind the Michael Boyer GM Pickering Facebook page. Its been a lot of fun but I keep telling myself Rome wasnt built in a day. Its taking time to build a fan base. One thing that is sure to be helping is that im NOT trying to sell cars on the site. Im trying to provide cool and interesting information about our product.

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