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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with their friends and come to expect the same casual approach from the pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and news, and statuses that may or may not relate to the cars you sell. Comment on things like the weather or sports games to get people to interact on the page. The more people see interaction on your page, the more likely they will think your page looks interesting and will want to join in.

Giveaways for items like iPads are a surefire way to gain fans, but you can pump up giveaways even more if you show pictures and videos of people who won past giveaways. Also, take pictures of smiling customers with their cars and salespeople. Let your Facebook fans see a personal side of your employees—get salespeople posting on the page. Involve managers in posting about their latest specials as well as about general topics of interest.

Build a relationship with potential customers by making your page show your dealership as a group of people and not just a business. Make your auto dealership Facebook page be a page that people want to like!

 

Paul Potratz

Grant Gooley
This is all very true Paul! Im currently behind the Michael Boyer GM Pickering Facebook page. Its been a lot of fun but I keep telling myself Rome wasnt built in a day. Its taking time to build a fan base. One thing that is sure to be helping is that im NOT trying to sell cars on the site. Im trying to provide cool and interesting information about our product.

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