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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto dealers seek ways to take advantage of the holiday spirit to promote their dealerships. One way to do this is to choose a charity to donate money to and then use Facebook and Twitter pages to encourage people to give. For example, Chevy dealers are running the Chevy Gives More campaign and integrating this with Facebook. A charity promotion is a good opportunity to help those in need as well as to build fans on a Facebook page.

To encourage people to like a Facebook page, dealers can commit to give $10 or another amount to charity for each new fan on the page. To push this promotion, a full campaign includes Facebook ads, pay-per-click display ads on other websites, and web panels on an auto dealership website. When running a promotion, the dealer should post frequently on the page to keep people coming and giving.

Dealers need to show a personal side to encourage people to come to the dealership and give.

Salespeople should take pictures and video at the dealership, showing themselves and any donation boxes. People can come to the Facebook page and watch as the boxes grow fuller.

If you are running a donation to charity this holiday season, do not miss the opportunity to promote your efforts on social media. Build your Facebook page as you encourage fans to give.

 

Paul Potratz

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