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Paul Potratz

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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether people will really head back to MySpace is the question.
 

Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back to MySpace? Only time will tell. As Facebook has grown more popular, many people have left their MySpace accounts dormant and switched over to Facebook. Recently, MySpace has integrated with Facebook in other ways, such as letting people update statuses on both networks.

 

Should auto dealers focus their efforts on MySpace as well as Facebook? Even if the Mashup feature does take off, all of these people are already Facebook users. It’s better to focus time and effort into developing an active Facebook following and a content-filled Facebook page than to get spread out and disjointed across multiple networks and not have a unified message. Spend your time refining an auto dealership Facebook page and building a following there.

 

Right now, Facebook is dominant. Though that dominance may change over time, you can reach the most people, and the most active people, with your automotive marketing message on a Facebook page.

 

Paul Potratz

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