Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether people will really head back to MySpace is the question.
 

Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back to MySpace? Only time will tell. As Facebook has grown more popular, many people have left their MySpace accounts dormant and switched over to Facebook. Recently, MySpace has integrated with Facebook in other ways, such as letting people update statuses on both networks.

 

Should auto dealers focus their efforts on MySpace as well as Facebook? Even if the Mashup feature does take off, all of these people are already Facebook users. It’s better to focus time and effort into developing an active Facebook following and a content-filled Facebook page than to get spread out and disjointed across multiple networks and not have a unified message. Spend your time refining an auto dealership Facebook page and building a following there.

 

Right now, Facebook is dominant. Though that dominance may change over time, you can reach the most people, and the most active people, with your automotive marketing message on a Facebook page.

 

Paul Potratz

 Unlock all of the community & features  Join Now