CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern Messaging System." This new Messaging Platform uses @facebook.com addresses to allow users to send messages to people using conventional e-mail and Facebook urges that their new messaging system is anything but conventional e-Mail. Facebook looks to integrate Text Messaging, Email Messaging, and Instant Messaging into one organized place. This will allow users to see the conversations that they have had with anyone.
Conventional E-Mail Marketing may be threatened, but is still a very valuable asset to any Automotive Marketing Campaign. Facebook’s new approach to messages would only allow a user’s friends to communicate. This means that Salespeople need to be more active in the Social Media Community to keep communication open with potential car buyers on Facebook’s Messaging System.
Now with Facebook’s Messaging System the threat of your Dealership’s Message going unread is even more likely. The best way to combat this is urge salespeople at your dealership to be active in their social media communities and to keep the relations open with potential car buyers. Your sales people may be your best Dealership’s best in with the car buying community.
The Modern Messaging System announced by Facebook really values personal relationships over commercial relationships between businesses and consumers. As Facebook continues to evolve this issue may be addressed. However, the Potratz Team encourages Car Salespeople to focus on building their network of professional connections with their profile in addition to the Dealership’s Public Profile.
We encourage you to continue reading our Exclusively Automotive Blog to keep up to date with all of the emerging trends in Social Media and E-Mail Marketing. We also invite you to check out our schedule of upcoming Automotive Marketing Webinars and feel free to contact us for more information.