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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern Messaging System." This new Messaging Platform uses @facebook.com addresses to allow users to send messages to people using conventional e-mail and Facebook urges that their new messaging system is anything but conventional e-Mail. Facebook looks to integrate Text Messaging, Email Messaging, and Instant Messaging into one organized place. This will allow users to see the conversations that they have had with anyone.

Conventional E-Mail Marketing may be threatened, but is still a very valuable asset to any Automotive Marketing Campaign. Facebook’s new approach to messages would only allow a user’s friends to communicate. This means that Salespeople need to be more active in the Social Media Community to keep communication open with potential car buyers on Facebook’s Messaging System.

Now with Facebook’s Messaging System the threat of your Dealership’s Message going unread is even more likely. The best way to combat this is urge salespeople at your dealership to be active in their social media communities and to keep the relations open with potential car buyers. Your sales people may be your best Dealership’s best in with the car buying community.

The Modern Messaging System announced by Facebook really values personal relationships over commercial relationships between businesses and consumers. As Facebook continues to evolve this issue may be addressed. However, the Potratz Team encourages Car Salespeople to focus on building their network of professional connections with their profile in addition to the Dealership’s Public Profile.

We encourage you to continue reading our Exclusively Automotive Blog to keep up to date with all of the emerging trends in Social Media and E-Mail Marketing.  We also invite you to check out our schedule of upcoming Automotive Marketing Webinars and feel free to contact us for more information.

Paul Potratz

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