Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern Messaging System." This new Messaging Platform uses @facebook.com addresses to allow users to send messages to people using conventional e-mail and Facebook urges that their new messaging system is anything but conventional e-Mail. Facebook looks to integrate Text Messaging, Email Messaging, and Instant Messaging into one organized place. This will allow users to see the conversations that they have had with anyone.

Conventional E-Mail Marketing may be threatened, but is still a very valuable asset to any Automotive Marketing Campaign. Facebook’s new approach to messages would only allow a user’s friends to communicate. This means that Salespeople need to be more active in the Social Media Community to keep communication open with potential car buyers on Facebook’s Messaging System.

Now with Facebook’s Messaging System the threat of your Dealership’s Message going unread is even more likely. The best way to combat this is urge salespeople at your dealership to be active in their social media communities and to keep the relations open with potential car buyers. Your sales people may be your best Dealership’s best in with the car buying community.

The Modern Messaging System announced by Facebook really values personal relationships over commercial relationships between businesses and consumers. As Facebook continues to evolve this issue may be addressed. However, the Potratz Team encourages Car Salespeople to focus on building their network of professional connections with their profile in addition to the Dealership’s Public Profile.

We encourage you to continue reading our Exclusively Automotive Blog to keep up to date with all of the emerging trends in Social Media and E-Mail Marketing.  We also invite you to check out our schedule of upcoming Automotive Marketing Webinars and feel free to contact us for more information.

Paul Potratz

 Unlock all of the community & features  Join Now