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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

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How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

One Million Strong: Porsche's Social Success


Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page. The mantra that sales is all about the customer rings true.

First of all, Porsche offered an incentive to its fans and is rewarding them by inscribing their names on a special Porsche model, to be displayed in the Porsche museum. Fans must have a reason to like your automotive Facebook page, and Porsche supplies plenty of interesting content. A quick look through their wall shows a lot of videos, images, contests, and polls.

People like to see visual content like videos of test drives. Also, they will interact if you encourage them to do so, using polls like Porsche’s question about what wheels users prefer on the 911. Almost 3,000 people liked this comment, and 363 responded.

Make the people feel that they will see content that’s meant for them, not just be blasted with your sales spiel. In Porsche’s info tab, they talk about the page being geared toward the fans with fun videos, pictures, and more. In developing social media for your auto dealership, you can learn from a manufacturer page like Porsche how to appeal to people, making them want to like your fan page and interact. Remember, it’s all about the customer!

Paul Potratz
Bart Wilson
I think it helps to have a brand or idea that people can be passionate about. Look around you. It doesn't have to be a make or model of car, but I feel you have to find something(s) to rally around and talk about.

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