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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy people who see the deals. With this tool, your dealership’s service department can offer a deal such as 50% off an oil change or complete service package, attracting customers who have opted into a large mailing list to receive deals from local businesses. Groupon requires a minimum number of people (say, 100) to sign up for a deal before it becomes valid. In contrast, Living Social offers the deal without a minimum number of people, and if you receive a deal and get three of your friends to sign up, your deal is free. This offer encourages people to tweet the special and post it on their Facebook profiles. Living Social reaches a demographic who are active in social media and will advertise the deal to their friends, especially with the offer of something free. You reach people within your local area who are close enough to come to your dealership. This site can provide an excellent opportunity to market service specials and get your dealership’s name out to the masses, with plenty of automotive social media promotion.

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