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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy people who see the deals. With this tool, your dealership’s service department can offer a deal such as 50% off an oil change or complete service package, attracting customers who have opted into a large mailing list to receive deals from local businesses. Groupon requires a minimum number of people (say, 100) to sign up for a deal before it becomes valid. In contrast, Living Social offers the deal without a minimum number of people, and if you receive a deal and get three of your friends to sign up, your deal is free. This offer encourages people to tweet the special and post it on their Facebook profiles. Living Social reaches a demographic who are active in social media and will advertise the deal to their friends, especially with the offer of something free. You reach people within your local area who are close enough to come to your dealership. This site can provide an excellent opportunity to market service specials and get your dealership’s name out to the masses, with plenty of automotive social media promotion.

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