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Paul Potratz

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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy people who see the deals. With this tool, your dealership’s service department can offer a deal such as 50% off an oil change or complete service package, attracting customers who have opted into a large mailing list to receive deals from local businesses. Groupon requires a minimum number of people (say, 100) to sign up for a deal before it becomes valid. In contrast, Living Social offers the deal without a minimum number of people, and if you receive a deal and get three of your friends to sign up, your deal is free. This offer encourages people to tweet the special and post it on their Facebook profiles. Living Social reaches a demographic who are active in social media and will advertise the deal to their friends, especially with the offer of something free. You reach people within your local area who are close enough to come to your dealership. This site can provide an excellent opportunity to market service specials and get your dealership’s name out to the masses, with plenty of automotive social media promotion.

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