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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media. Most recently, the manufacturer announced the new Explorer's MPG through an entertaining YouTube video without even mentioning the mileage in any press release.

After weathering the recession better than any other American auto manufacturer, Ford continues to see successful sales. Besides knowing how to make a quality vehicle, Ford knows how to market to today's generation. People today use social media sites like Facebook and YouTube constantly. When a manufacturer can tease a product and promise to reveal features over time, people will flock to a page and also tell their friends. Long before the official revelation of the 2011 Explorer, Ford pumped up its release with sneak pics and continues to add interesting content to the official Explorer Facebook page. Their efforts have picked up almost 80,000 fans on the page!

Take a lesson from Ford and learn that traditional automotive marketing efforts just don't work the same way in an interactive world. Build a social media following for your auto dealership to reach today's audience.

Paul Potratz
 

Stacy Mueller
I've quite enjoyed what Ford has done in the social media realm. I believe they've done an excellent in utilizing the platform and making it work for them. Nice article, Paul

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