Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media. Most recently, the manufacturer announced the new Explorer's MPG through an entertaining YouTube video without even mentioning the mileage in any press release.

After weathering the recession better than any other American auto manufacturer, Ford continues to see successful sales. Besides knowing how to make a quality vehicle, Ford knows how to market to today's generation. People today use social media sites like Facebook and YouTube constantly. When a manufacturer can tease a product and promise to reveal features over time, people will flock to a page and also tell their friends. Long before the official revelation of the 2011 Explorer, Ford pumped up its release with sneak pics and continues to add interesting content to the official Explorer Facebook page. Their efforts have picked up almost 80,000 fans on the page!

Take a lesson from Ford and learn that traditional automotive marketing efforts just don't work the same way in an interactive world. Build a social media following for your auto dealership to reach today's audience.

Paul Potratz
 

Stacy Mueller
I've quite enjoyed what Ford has done in the social media realm. I believe they've done an excellent in utilizing the platform and making it work for them. Nice article, Paul

 Unlock all of the community & features  Join Now