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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.

Now, think about the millions of people who use social networks and how many of them post about what they see on TV. Yes, couch potatoes have influence in numbers. The impact of social media discussions should play a role in placing media for automotive advertising.

In a recent Mashable article, the Senior VP of Bravo Digital Media shares how tracking social conversation gives insight into how many people are talking about shows, what their opinions are, and how these discussions tie into ratings. Networks can use these social results to see what works and what doesn't.

Ultimately, social stats can also show what shows are best for auto dealer ads and what demographics are watching which shows at which times. The possibilities are endless.

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