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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.

Now, think about the millions of people who use social networks and how many of them post about what they see on TV. Yes, couch potatoes have influence in numbers. The impact of social media discussions should play a role in placing media for automotive advertising.

In a recent Mashable article, the Senior VP of Bravo Digital Media shares how tracking social conversation gives insight into how many people are talking about shows, what their opinions are, and how these discussions tie into ratings. Networks can use these social results to see what works and what doesn't.

Ultimately, social stats can also show what shows are best for auto dealer ads and what demographics are watching which shows at which times. The possibilities are endless.

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