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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car Dealers have Dealership profiles everywhere, but how up to date are they? The most important ingredient to a Social Media Campaign is consistency. If your dealership has a profile then you should make a point of keeping the information accurate on that social networking site. The look and feel of your Dealership’s Social Network Profile should feel consistent across every site and should work together to brand your dealership as a social one. So update your dealership’s status regularly!

Chances are that you know the power of blogging if you’re reading this post right now. Does your dealership have a blog? A lot of dealers have found success in maintaining a blog for their dealership. Some topics that seem to resonate well are ones that relate to the makes and models your dealership carries and are written in the voice of a car enthusiast. Although it’s hard to quantify leads from blog posts, these articles are best used to showcase knowledge of the vehicles that you sell.

What’s more important than blog posts is Photo and Video Sharing. Not everyone has the patience to read through a brick of text — myself included. When I visit a Car Dealers Social Networking Profile I look for things that can grab my attention quickly. Seeing videos and photos of salespeople promoting giveaways and incentives is where the relationship with your customers really starts.

Although it’s great to have a profile set up for your dealership it is more important to have content regularly created for that profile. In order to build your dealership’s Social Media Index I suggest you regularly have Status Updates, Photos, Videos and Blog Posts.

PAUL POTRATZ

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