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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Transforming the F&I Experience

Transforming the F&I Experience

In this post, I want to share a short story that led to a revelation for one F&I product provider as well as try to remind us that while technology will co…

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car Dealers have Dealership profiles everywhere, but how up to date are they? The most important ingredient to a Social Media Campaign is consistency. If your dealership has a profile then you should make a point of keeping the information accurate on that social networking site. The look and feel of your Dealership’s Social Network Profile should feel consistent across every site and should work together to brand your dealership as a social one. So update your dealership’s status regularly!

Chances are that you know the power of blogging if you’re reading this post right now. Does your dealership have a blog? A lot of dealers have found success in maintaining a blog for their dealership. Some topics that seem to resonate well are ones that relate to the makes and models your dealership carries and are written in the voice of a car enthusiast. Although it’s hard to quantify leads from blog posts, these articles are best used to showcase knowledge of the vehicles that you sell.

What’s more important than blog posts is Photo and Video Sharing. Not everyone has the patience to read through a brick of text — myself included. When I visit a Car Dealers Social Networking Profile I look for things that can grab my attention quickly. Seeing videos and photos of salespeople promoting giveaways and incentives is where the relationship with your customers really starts.

Although it’s great to have a profile set up for your dealership it is more important to have content regularly created for that profile. In order to build your dealership’s Social Media Index I suggest you regularly have Status Updates, Photos, Videos and Blog Posts.

PAUL POTRATZ

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