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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car Dealers have Dealership profiles everywhere, but how up to date are they? The most important ingredient to a Social Media Campaign is consistency. If your dealership has a profile then you should make a point of keeping the information accurate on that social networking site. The look and feel of your Dealership’s Social Network Profile should feel consistent across every site and should work together to brand your dealership as a social one. So update your dealership’s status regularly!

Chances are that you know the power of blogging if you’re reading this post right now. Does your dealership have a blog? A lot of dealers have found success in maintaining a blog for their dealership. Some topics that seem to resonate well are ones that relate to the makes and models your dealership carries and are written in the voice of a car enthusiast. Although it’s hard to quantify leads from blog posts, these articles are best used to showcase knowledge of the vehicles that you sell.

What’s more important than blog posts is Photo and Video Sharing. Not everyone has the patience to read through a brick of text — myself included. When I visit a Car Dealers Social Networking Profile I look for things that can grab my attention quickly. Seeing videos and photos of salespeople promoting giveaways and incentives is where the relationship with your customers really starts.

Although it’s great to have a profile set up for your dealership it is more important to have content regularly created for that profile. In order to build your dealership’s Social Media Index I suggest you regularly have Status Updates, Photos, Videos and Blog Posts.

PAUL POTRATZ

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