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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car Dealers have Dealership profiles everywhere, but how up to date are they? The most important ingredient to a Social Media Campaign is consistency. If your dealership has a profile then you should make a point of keeping the information accurate on that social networking site. The look and feel of your Dealership’s Social Network Profile should feel consistent across every site and should work together to brand your dealership as a social one. So update your dealership’s status regularly!

Chances are that you know the power of blogging if you’re reading this post right now. Does your dealership have a blog? A lot of dealers have found success in maintaining a blog for their dealership. Some topics that seem to resonate well are ones that relate to the makes and models your dealership carries and are written in the voice of a car enthusiast. Although it’s hard to quantify leads from blog posts, these articles are best used to showcase knowledge of the vehicles that you sell.

What’s more important than blog posts is Photo and Video Sharing. Not everyone has the patience to read through a brick of text — myself included. When I visit a Car Dealers Social Networking Profile I look for things that can grab my attention quickly. Seeing videos and photos of salespeople promoting giveaways and incentives is where the relationship with your customers really starts.

Although it’s great to have a profile set up for your dealership it is more important to have content regularly created for that profile. In order to build your dealership’s Social Media Index I suggest you regularly have Status Updates, Photos, Videos and Blog Posts.

PAUL POTRATZ

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