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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

LinkedIn Adds Share Button

LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media promotion.

With this new "in Share" button, LinkedIn seeks to encourage users to interact more on the network. Recently, this business-oriented social network has made efforts to let people connect socially around the web, integrating with Twitter, improving groups, and letting people follow contacts or companies.

Initial users of the new LinkedIn Share button include the Huffington Post, Bloomberg.com, Forbes.com, and SiliconValley.com. The button offers an option to show how many people have shared a link on LinkedIn. It comes in three sizes: vertical with the share counter, a smaller horizontal version with the counter, and a horizontal with no counter.

Social media-saavy auto dealerships that blog and frequently update content and specials on their websites should consider adding this new LinkedIn button. This tool provides an opportunity to take advantage of the millions of users on LinkedIn and to connect with friends of people who follow a car dealer website.

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