Find out how Hiley Hyundai delivered 74% new shoppers to their website. VIEW CASE STUDY
LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media promotion.
With this new "in Share" button, LinkedIn seeks to encourage users to interact more on the network. Recently, this business-oriented social network has made efforts to let people connect socially around the web, integrating with Twitter, improving groups, and letting people follow contacts or companies.
Initial users of the new LinkedIn Share button include the Huffington Post, Bloomberg.com, Forbes.com, and SiliconValley.com. The button offers an option to show how many people have shared a link on LinkedIn. It comes in three sizes: vertical with the share counter, a smaller horizontal version with the counter, and a horizontal with no counter.
Social media-saavy auto dealerships that blog and frequently update content and specials on their websites should consider adding this new LinkedIn button. This tool provides an opportunity to take advantage of the millions of users on LinkedIn and to connect with friends of people who follow a car dealer website.