Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community.  We say that “Facebook is a cocktail party” and urge dealerships treat it as such.  It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.

Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and industries will help a car dealership brand itself as a community leader.  Working with other public pages that are social leaders will help build your dealership as a social leader.

With being committed to conversing comes a consistent non-sales message.  Everything your dealership does on Facebook appears on the News Feed and you don’t want to be ignored.  Even worse, you don’t want to lose likes because you continually post messages that your fans can’t relate to.

If your dealership promoted iPad or iPhone giveaways in the past, do you think you can promote low lease rates in the future?  Maybe, but only if those messages are kept to a minimum and aren’t invasive.  Your dealerships entire Social Media Campaign shouldn’t be based on Traditional Media Messages, but it shouldn’t be entirely based on giveaways either.

Keeping customers involved with updates on manufacturer warranties and recalls is important because it builds that professional trust in the consumer’s eye.  Creating relationships with national manufacturer campaign’s is important, but your dealership's Social Media Campaign shouldn’t be based entirely on their message either.  As a local leader in selling automobiles, you need to find the balance between promoting the national message with local messages like community events and news.

Making a good cocktail is all about mixing the ingredients.  Automotive Marketing on Facebook should contain four key ingredients: National Messages, Giveaways, Local Messages and Sales Incentives.  Dealerships need to show the product they sell and where they sell it.  Dealerships also need to know when to reward their fans.  All of these components should be visible in a social media campaign and shouldn’t drown any of the others.  Let the cocktail party begin!

PAUL POTRATZ

 Unlock all of the community & features  Join Now