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From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone Apps are the three dominate forms that Mobile Marketing comes in. Considering 85% of Americans own a cell phone, while only 80% have a land line, it seems that Mobile Marketing is worth looking into.

Text Message Marketing is cheaper than a direct mail piece. And unlike an email blast itʼs sent directly to your customerʼs cell phone. It is easier than optimizing your dealerships mobile site for 300 different cell phones and less expensive than developing a dealership specific application. Text message marketing doesnʼt require a fancy smart phone either. Best of all, approximately 94% of SMS Messages are read and received.

If you have ever seen American Idol, then youʼre familiar with how Text Message Marketing works. Text Message Marketing takes an opt in approach, similar to email marketing, and thereʼs a lot of potential uses for Car Dealers. Texting updates to customers about current promotions, events and service specials could drive customers to the lot.

Dealerships can encourage customers to join their Mobile Lists by promoting exclusive specials and offers through their Text Message marketing campaign. Return Orders and Lot Posters can illustrate the steps customers need to take to opt in to your dealerships Mobile List. Joining a Mobile List requires a customer to text your Dealership a 5-6 digit short code.

There are a couple ways to plan Mobile Marketing into your Car Dealership’s Advertising Strategy. The best Mobile Marketing Campaign would not be solely based on sales incentives. Several Dealers across the Nation use Text Messages to update their customers on special events while also promoting a sales message from time to time. Your car dealership can do the same by promoting special events and saving the big sales messages for when it’s needed most.

PAUL POTRATZ

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