Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone Apps are the three dominate forms that Mobile Marketing comes in. Considering 85% of Americans own a cell phone, while only 80% have a land line, it seems that Mobile Marketing is worth looking into.

Text Message Marketing is cheaper than a direct mail piece. And unlike an email blast itʼs sent directly to your customerʼs cell phone. It is easier than optimizing your dealerships mobile site for 300 different cell phones and less expensive than developing a dealership specific application. Text message marketing doesnʼt require a fancy smart phone either. Best of all, approximately 94% of SMS Messages are read and received.

If you have ever seen American Idol, then youʼre familiar with how Text Message Marketing works. Text Message Marketing takes an opt in approach, similar to email marketing, and thereʼs a lot of potential uses for Car Dealers. Texting updates to customers about current promotions, events and service specials could drive customers to the lot.

Dealerships can encourage customers to join their Mobile Lists by promoting exclusive specials and offers through their Text Message marketing campaign. Return Orders and Lot Posters can illustrate the steps customers need to take to opt in to your dealerships Mobile List. Joining a Mobile List requires a customer to text your Dealership a 5-6 digit short code.

There are a couple ways to plan Mobile Marketing into your Car Dealership’s Advertising Strategy. The best Mobile Marketing Campaign would not be solely based on sales incentives. Several Dealers across the Nation use Text Messages to update their customers on special events while also promoting a sales message from time to time. Your car dealership can do the same by promoting special events and saving the big sales messages for when it’s needed most.

PAUL POTRATZ

 Unlock all of the community & features  Join Now