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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers

Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers.  Although this service remains as a Limited Beta there are more cities being added rapidly.  This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.

For those Automotive Dealers that already optimize their Car Blogs, this could be a great opportunity to get your local message picked up by some other bloggers in the community.  Not only does this create an opportunity for the more tech savvy among car sales, but also creates a space to potentially focus some of your Dealership’s Interactive Advertising Revenue.

This would be a great place to showcase your dealership's face because content is being generated regularly.  This is also a great place to get content for your dealership’s social media campaigns.  We talk a lot about making your Social Media Campaign a diverse one that includes News and Events from the Local Community.  Yahoo! Local is a great resource that can keep your dealership’s Social Media Message consistent with the stories that are happening right within your dealership’s community.

Even if your Car Dealership’s Internet Team doesn’t use Yahoo! Local as a resource for generating content for your Social Updates, it’s still a great place to market your dealership to readers in the community.  The fact that this page is composed of content specific to the community, it will undoubtedly attract car buyers from within your Dealership's Market Area.  Be on the lookout for when Yahoo! Local opens up shop in your community.

PAUL POTRATZ

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