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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers

Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers.  Although this service remains as a Limited Beta there are more cities being added rapidly.  This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.

For those Automotive Dealers that already optimize their Car Blogs, this could be a great opportunity to get your local message picked up by some other bloggers in the community.  Not only does this create an opportunity for the more tech savvy among car sales, but also creates a space to potentially focus some of your Dealership’s Interactive Advertising Revenue.

This would be a great place to showcase your dealership's face because content is being generated regularly.  This is also a great place to get content for your dealership’s social media campaigns.  We talk a lot about making your Social Media Campaign a diverse one that includes News and Events from the Local Community.  Yahoo! Local is a great resource that can keep your dealership’s Social Media Message consistent with the stories that are happening right within your dealership’s community.

Even if your Car Dealership’s Internet Team doesn’t use Yahoo! Local as a resource for generating content for your Social Updates, it’s still a great place to market your dealership to readers in the community.  The fact that this page is composed of content specific to the community, it will undoubtedly attract car buyers from within your Dealership's Market Area.  Be on the lookout for when Yahoo! Local opens up shop in your community.

PAUL POTRATZ

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