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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad for a restaurant just a few blocks down, offering $5 off an entree, exclusively for iPhone users! Now, stop thinking about food (I know, I made you hungry), and think about how you can harness this technology for automotive marketing.

You probably know about being able to run ads in Google search. But did you know that you can target ads to users based on what device they’re using (iPhone, Droid, etc.) or what network they’re on? Using mobile advertising, you can custom-tailor messages to specific users. The possibilities are endless for auto dealers to use mobile ads to promote vehicles, service specials, and more.

And that’s just the beginning. With Google’s click-to-call feature, users can click on a phone number right beneath an ad to immediately connect with a dealership. You can even track analytics to see how well ads are performing in pulling in phone leads.

The bottom line is, auto dealers need to take advantage of opportunities in mobile advertising to sell cars and push specials. Even if your dealership is already running a pay-per-click campaign in search, you need to target the millions of people using smartphones with custom-made ads. Contact us today to learn more about using mobile ads to drive leads.

Arnold Tijerina
I just did this last week to find a sushi restaurant in Salt Lake City.. No ads but it's certainly something that businesses should pay attention to and be aware of. My restaurant choice was based solely on the quality and quantity of reviews left for the restaurant. I think it worked out good, personally.

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