Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad for a restaurant just a few blocks down, offering $5 off an entree, exclusively for iPhone users! Now, stop thinking about food (I know, I made you hungry), and think about how you can harness this technology for automotive marketing.

You probably know about being able to run ads in Google search. But did you know that you can target ads to users based on what device they’re using (iPhone, Droid, etc.) or what network they’re on? Using mobile advertising, you can custom-tailor messages to specific users. The possibilities are endless for auto dealers to use mobile ads to promote vehicles, service specials, and more.

And that’s just the beginning. With Google’s click-to-call feature, users can click on a phone number right beneath an ad to immediately connect with a dealership. You can even track analytics to see how well ads are performing in pulling in phone leads.

The bottom line is, auto dealers need to take advantage of opportunities in mobile advertising to sell cars and push specials. Even if your dealership is already running a pay-per-click campaign in search, you need to target the millions of people using smartphones with custom-made ads. Contact us today to learn more about using mobile ads to drive leads.

Arnold Tijerina
I just did this last week to find a sushi restaurant in Salt Lake City.. No ads but it's certainly something that businesses should pay attention to and be aware of. My restaurant choice was based solely on the quality and quantity of reviews left for the restaurant. I think it worked out good, personally.

 Unlock all of the community & features  Join Now