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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad for a restaurant just a few blocks down, offering $5 off an entree, exclusively for iPhone users! Now, stop thinking about food (I know, I made you hungry), and think about how you can harness this technology for automotive marketing.

You probably know about being able to run ads in Google search. But did you know that you can target ads to users based on what device they’re using (iPhone, Droid, etc.) or what network they’re on? Using mobile advertising, you can custom-tailor messages to specific users. The possibilities are endless for auto dealers to use mobile ads to promote vehicles, service specials, and more.

And that’s just the beginning. With Google’s click-to-call feature, users can click on a phone number right beneath an ad to immediately connect with a dealership. You can even track analytics to see how well ads are performing in pulling in phone leads.

The bottom line is, auto dealers need to take advantage of opportunities in mobile advertising to sell cars and push specials. Even if your dealership is already running a pay-per-click campaign in search, you need to target the millions of people using smartphones with custom-made ads. Contact us today to learn more about using mobile ads to drive leads.

Arnold Tijerina
I just did this last week to find a sushi restaurant in Salt Lake City.. No ads but it's certainly something that businesses should pay attention to and be aware of. My restaurant choice was based solely on the quality and quantity of reviews left for the restaurant. I think it worked out good, personally.

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