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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past customers as well as potential leads.

Facebook allows a more personal level of marketing than email or direct mail while still letting you potentially reach thousands of people in your market. You can divide your friends into lists, such as leads and past customers, broken down by brands or models. The more specific the categories, the better you can microtarget each group with a fine-tuned message. For example, one list could include Customers that have Purchased the 2011 Ford Fiesta, and another, leads interested in the 2011 Ford Fiesta.

Once you have these lists set up, you can add all new friends to the proper list going forward. Successful automotive sales requires reaching people where they are. Right now, people are on Facebook constantly, and your sales department can build relationships and send messages to keep in contact. Ultimately, an organized social media campaign yields more leads and more sales for your dealership.

For a detailed walkthrough of using Facebook as a CRM, click here to watch our tutorial video! Also see this Think Tank Tuesday episode about using Facebook as a CRM.

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