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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past customers as well as potential leads.

Facebook allows a more personal level of marketing than email or direct mail while still letting you potentially reach thousands of people in your market. You can divide your friends into lists, such as leads and past customers, broken down by brands or models. The more specific the categories, the better you can microtarget each group with a fine-tuned message. For example, one list could include Customers that have Purchased the 2011 Ford Fiesta, and another, leads interested in the 2011 Ford Fiesta.

Once you have these lists set up, you can add all new friends to the proper list going forward. Successful automotive sales requires reaching people where they are. Right now, people are on Facebook constantly, and your sales department can build relationships and send messages to keep in contact. Ultimately, an organized social media campaign yields more leads and more sales for your dealership.

For a detailed walkthrough of using Facebook as a CRM, click here to watch our tutorial video! Also see this Think Tank Tuesday episode about using Facebook as a CRM.

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