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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you are on the right track to reach the most leads and sell the most cars.

Facebook has made this process easier by developing a “Question” option that appears right at the top of the page where you post your status update. Facebook is still working on rolling this feature out to all users, but once this appears on your car dealership’s Facebook business page, you can ask people about what they’d like to see in a service department or poll them on their experience with your sales staff. The results then show up right on your page for all to see, and the best part is it’s built right into Facebook so you don’t have to install any extra applications.

When developing surveys for your auto dealership and wondering which audience is the best to reach, consider the fans that you have on Facebook. These people are already proven to be active in social media and more likely to respond to a poll, especially if you offer a service coupon or some other incentive for participants.

Paul Potratz

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