Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you are on the right track to reach the most leads and sell the most cars.

Facebook has made this process easier by developing a “Question” option that appears right at the top of the page where you post your status update. Facebook is still working on rolling this feature out to all users, but once this appears on your car dealership’s Facebook business page, you can ask people about what they’d like to see in a service department or poll them on their experience with your sales staff. The results then show up right on your page for all to see, and the best part is it’s built right into Facebook so you don’t have to install any extra applications.

When developing surveys for your auto dealership and wondering which audience is the best to reach, consider the fans that you have on Facebook. These people are already proven to be active in social media and more likely to respond to a poll, especially if you offer a service coupon or some other incentive for participants.

Paul Potratz

 Unlock all of the community & features  Join Now