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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

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By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

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QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns

Text Message Marketing with QR Codes
Text Message Marketing with QR Codes

Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.

QR Codes can do more for your dealership than just driving traffic to the website. In order for a customer to opt in to joining a Text Message List they first need to text a keyword to a short code. You could put your dealership’s short code and keyword in a print advertisement, or you could plug all of those details directly into a QR Code.

A QR Code can store your dealership’s short code as well as the keyword the customers need to text to join the Text Message List. All of this information is stored in the QR Code and is then loaded into the phone when read with a QR Reader. This makes joining your dealership’s Text Message List that much easier.

Once your dealership has a Short Code and Keyword loaded into a QR Code you can promote your dealership’s Text Message Updates in print advertisement as well as interactive marketing materials. This will help to build your dealerships Text Message Database exponentially and shape up your Automotive Mobile Advertising.

PAUL POTRATZ

Larry Bruce
Paul a dealership need to make sure they have a good handel on the basic elements of a direct response marketing program Email, Text, and Direct Mail. The mix and appropriate timing on these kinda messages before they even consider using QR codes. Secondly you better have a good understanding what your are going to do with the QR code data when you get it. Without the about this is a waste of money, time and effort. Larry Bruce @pcmguy

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