CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text Message Marketing. Everyone with a cell phone is capable of sending and receiving text messages. Your dealership can build up a loyal Text Message Database by placing your dealership’s Short Code and Keyword in Traditional Advertisements, such as print ads and television commercials, or on your dealership's Social Media Profile. Your dealership can encourage customers to opt into your text message database by providing exclusive offers and savings.
Smart Phones are increasing in popularity and so is the number of car buyers visiting web sites on their phone. Has your dealership's Mobile Site gone live yet? Judging by our Car Dealer Websites, more and more site visits are coming from Droid and iPhone users. Having a mobile site for your dealership means potential car buyers have access to your dealership's Inventory and Specials while they are on the go.
Mobile Apps are also important for your Dealership’s Mobile Marketing Campaign. The major benefit of Mobile Apps is that they work across all Smart Phone platforms. More car buyers are accessing the internet through Mobile Apps than they are through Mobile internet browsers. Is your dealership’s app accounted for in the iTunes Store and the Droid Market?