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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

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Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

 
Does your Dealership have a Mobile Marketing Campaign?
Mobile Marketing for Auto Dealers

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text Message Marketing. Everyone with a cell phone is capable of sending and receiving text messages. Your dealership can build up a loyal Text Message Database by placing your dealership’s Short Code and Keyword in Traditional Advertisements, such as print ads and television commercials, or on your dealership's Social Media Profile. Your dealership can encourage customers to opt into your text message database by providing exclusive offers and savings.

Smart Phones are increasing in popularity and so is the number of car buyers visiting web sites on their phone. Has your dealership's Mobile Site gone live yet? Judging by our Car Dealer Websites, more and more site visits are coming from Droid and iPhone users. Having a mobile site for your dealership means potential car buyers have access to your dealership's Inventory and Specials while they are on the go.

Mobile Apps are also important for your Dealership’s Mobile Marketing Campaign. The major benefit of Mobile Apps is that they work across all Smart Phone platforms. More car buyers are accessing the internet through Mobile Apps than they are through Mobile internet browsers. Is your dealership’s app accounted for in the iTunes Store and the Droid Market?

PAUL POTRATZ

Grant Gooley
I dont think you could be more right here Paul. Mobile Marketing is the way of the future. The ones who decide to opt in will see the benefits over time. As the younger generation gets to the age to buy a car, your dealership will be ready for them if you start now.
Paul Potratz
@Grant, Thank you. I would not say mobile marketing is a way of the future but a way of today. I am surprised every day that I am seeing more and more individuals texting and sporting a new iPhone or Droid that I would have never imagined. In addition these individuals have been 45 year old plus. This is not just a few occasions but several. We also recently did a survey to 12 different dealerships databases and one of our questions referenced use of Smart Phones and an average of 41% of people had a smart phone with a data package and 33% planned on making a smart phone purchase in 2011. Keep in mind ATT sold over 800,000 iPhones last year. Then finally our website analytics for dealers across the country show significant growth of individuals accessing the website via mobile. Have a Great Holiday, Paul

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