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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue. First, create a custom tab on your Facebook page about the recall. Talk about the qualifications of your service department and provide a graphic people can click to schedule an appointment. Next, talk about it on social pages like Twitter and Facebook (including both business and personal pages). Let customers know that you're ready to schedule appointments for them to bring in vehicles for inspection and repair. Give them a phone number, email address, and link to a web contact form to provide as many options as possible. Finally, make a plan to talk about the integrity of whatever vehicle is under a recall. Post video and text testimonials talking about reliability and also the ease of repair for people who did experience problems. When you are proactive about addressing a recall, people will see that your dealership is honest about problems while providing a path to solve them. Social media helps auto dealers like you to reach people in your network of customers and encourage them to come back to you for service.

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