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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue. First, create a custom tab on your Facebook page about the recall. Talk about the qualifications of your service department and provide a graphic people can click to schedule an appointment. Next, talk about it on social pages like Twitter and Facebook (including both business and personal pages). Let customers know that you're ready to schedule appointments for them to bring in vehicles for inspection and repair. Give them a phone number, email address, and link to a web contact form to provide as many options as possible. Finally, make a plan to talk about the integrity of whatever vehicle is under a recall. Post video and text testimonials talking about reliability and also the ease of repair for people who did experience problems. When you are proactive about addressing a recall, people will see that your dealership is honest about problems while providing a path to solve them. Social media helps auto dealers like you to reach people in your network of customers and encourage them to come back to you for service.

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