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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue. First, create a custom tab on your Facebook page about the recall. Talk about the qualifications of your service department and provide a graphic people can click to schedule an appointment. Next, talk about it on social pages like Twitter and Facebook (including both business and personal pages). Let customers know that you're ready to schedule appointments for them to bring in vehicles for inspection and repair. Give them a phone number, email address, and link to a web contact form to provide as many options as possible. Finally, make a plan to talk about the integrity of whatever vehicle is under a recall. Post video and text testimonials talking about reliability and also the ease of repair for people who did experience problems. When you are proactive about addressing a recall, people will see that your dealership is honest about problems while providing a path to solve them. Social media helps auto dealers like you to reach people in your network of customers and encourage them to come back to you for service.

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