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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Track Your Auto Dealership's Facebook Following

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.

 

Now, you can see how many people saw a post or interacted with it by commenting or liking, and also which posts got the most views and interactions. The new Facebook Insights also lets you see interactions, new likes, and more for any specific period of time you choose. This tool will let you see what kinds of posts are the most popular.

You can fine-tune how you write posts and what kinds of links you share. In looking at Facebook pages that our Automotive Ad Agency manages, I found that informal posts unrelated to automotive sales got the most interaction. For example, last week, posts asking about favorite and least favorite Christmas songs received many comments on one page.

To access Insights for your dealership's Facebook business page, just click "Edit" right below the profile image, and then "Insights" along the left side. If you're not satisfied with the stats for your page, contact us today for help building a social media following for your auto dealership.

 

Paul Potratz

Chris Theisen
Im loving the new insights and stats but am leary to put a ton of stock into the views. The comments are obvious to see but nice to have in a searchable/sortable dashboard. From the explanation I read impressions can be altered greatly if people are just constantly refreshing their stream or clicking back and forth between top news and recent streams. Every time that post is served it counts as an impression. Could be a minor gripe but I know ever refresh and page visit I do on my own FB page basically pulls up another impression. Thoughts on how much stock to put in it?

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