Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Track Your Auto Dealership's Facebook Following

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.

 

Now, you can see how many people saw a post or interacted with it by commenting or liking, and also which posts got the most views and interactions. The new Facebook Insights also lets you see interactions, new likes, and more for any specific period of time you choose. This tool will let you see what kinds of posts are the most popular.

You can fine-tune how you write posts and what kinds of links you share. In looking at Facebook pages that our Automotive Ad Agency manages, I found that informal posts unrelated to automotive sales got the most interaction. For example, last week, posts asking about favorite and least favorite Christmas songs received many comments on one page.

To access Insights for your dealership's Facebook business page, just click "Edit" right below the profile image, and then "Insights" along the left side. If you're not satisfied with the stats for your page, contact us today for help building a social media following for your auto dealership.

 

Paul Potratz

Chris Theisen
Im loving the new insights and stats but am leary to put a ton of stock into the views. The comments are obvious to see but nice to have in a searchable/sortable dashboard. From the explanation I read impressions can be altered greatly if people are just constantly refreshing their stream or clicking back and forth between top news and recent streams. Every time that post is served it counts as an impression. Could be a minor gripe but I know ever refresh and page visit I do on my own FB page basically pulls up another impression. Thoughts on how much stock to put in it?

 Unlock all of the community & features  Join Now