Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Marketing your Dealership's Service Center

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.

 

Consider the age of the average vehicle on the road in your market. All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn’t have to spend big bucks using traditional media outlets like radio, newspaper and television either.

 

Interactive Media is a great way to promote your Dealership’s Service Center. By posting updates on your Facebook Page of the latest limited time Service Coupons you can create conversations with car drivers. Often times we see dealerships giving away Apple iPhones and that can create a community of Prize Hugs that are not necessarily loyal to your brand. Why not giveaway a couple free service specials on your dealership’s Facebook Page to spawn activity? At least that way you can keep the conversation about the products and services offered at your dealership.

 

Keeping your website updated with Service Specials is a great way to keep driving traffic to your website. You could use an Email Marketing campaign to drive past customers directly to your current selection of Service Specials and even create a Mobile Marketing Campaign to keep them in the loop by sending Text Message updates.

 

Not everyone is in the market for a new vehicle and you can reach those people by creating a marketing campaign promoting your Back End services. This is a great way to build retention and can help a lot of your customers become loyal by saving them money on their next tune up!

 

Paul Potratz

 Unlock all of the community & features  Join Now