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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Buick's Social Media Scavenger Hunt

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities around the US in which people use social sites to find clues to win money or even a new Buick. They can also enter from home with a Facebook trivia game.

This promotion shows a well-developed automotive social media strategy that takes advantage of multiple platforms to appeal to as many people as possible and engage the millions of people using social media across the nation. Members of younger demographics who might not otherwise consider a Buick as their next car will get involved in tweeting and using these social sites to enter to win.

Dealerships can learn from this example to come up with smaller-scale promotions around their communities. Car dealers need to take advantage of location-based social media advertising to engage people who might not normally connect with them. Also, a promotion like this encourages people to post on their Facebook and Twitter profiles (especially if they know they could win), giving added exposure to a dealership.

Paul Potratz

Eric Miltsch
Looks like the momentum is picking up with the location based strategies. Brands (& their agencies) are paying more attention to the users within this group. I find it especially encouraging how its not limited to one platform. Branching out to multiple applications increases the program's chances for success - including the FB gaming element is also interesting as this segment is proving to be powerful as well. Adding new activity layers, creating brand volunteers by connecting social profiles & using the picture sharing element within all three apps should be an interesting trifecta. I'm thinking we'll see more of these crop up as users begin realize the reward for participating.

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