Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Planning an Automotive Mobile Marketing Campaign

Perhaps you’re aware of all the hype about mobile marketing but don’t know where to begin to implement a mobile marketing plan for your auto dealership. Obviously, before you start a mobile marketing campaign, you need to plan out a strategy for the coming months.

First, brainstorm what products and services you want to use mobile marketing to promote. You can push service specials as well as promotions for new and used cars. I would recommend using mobile marketing for everything, both sales and service. Your customers carry their phones with them all the time, and many of them would rather text than call. A SMS messaging campaign gives them a convenient option to receive instant and easy updates and responses from your dealership.

Second, brief your entire staff so all salespeople and service techs know about the campaign. Too often, dealership management does not communicate with the whole team, and they are not all on board to know what is going on. Your sales staff and mechanics who interact with people can get excited about mobile marketing and make sure everyone that comes to the dealership knows about it.

Third, support your mobile campaign with point-of-sale materials. Design stickers, hangtags, ROs, fliers, buttons, and anything else you can think of to help build awareness.

Implementing mobile marketing needs to be an all-out effort involving everybody at your dealership. A mobile campaign gets everyone excited about seeing more leads come in.

Paul Potratz

Bart Wilson
"brief your salespeople and service techs about the campaign" cannot be stated enough. Salespeople have a hard time establishing themselves as product experts if customers know more about the current advertising push than they do. Salespeople need to be sold on the idea so they can communicate enthusiasm and excitement and not apathy and an "Oh yeah, here's the truth about that ad" mentality.
Paul Potratz
@Bart No Doubt! Nothing worse than "Huh whatcha you talking bout"

 Unlock all of the community & features  Join Now