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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

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Planning an Automotive Mobile Marketing Campaign

Perhaps you’re aware of all the hype about mobile marketing but don’t know where to begin to implement a mobile marketing plan for your auto dealership. Obviously, before you start a mobile marketing campaign, you need to plan out a strategy for the coming months.

First, brainstorm what products and services you want to use mobile marketing to promote. You can push service specials as well as promotions for new and used cars. I would recommend using mobile marketing for everything, both sales and service. Your customers carry their phones with them all the time, and many of them would rather text than call. A SMS messaging campaign gives them a convenient option to receive instant and easy updates and responses from your dealership.

Second, brief your entire staff so all salespeople and service techs know about the campaign. Too often, dealership management does not communicate with the whole team, and they are not all on board to know what is going on. Your sales staff and mechanics who interact with people can get excited about mobile marketing and make sure everyone that comes to the dealership knows about it.

Third, support your mobile campaign with point-of-sale materials. Design stickers, hangtags, ROs, fliers, buttons, and anything else you can think of to help build awareness.

Implementing mobile marketing needs to be an all-out effort involving everybody at your dealership. A mobile campaign gets everyone excited about seeing more leads come in.

Paul Potratz

Bart Wilson
"brief your salespeople and service techs about the campaign" cannot be stated enough. Salespeople have a hard time establishing themselves as product experts if customers know more about the current advertising push than they do. Salespeople need to be sold on the idea so they can communicate enthusiasm and excitement and not apathy and an "Oh yeah, here's the truth about that ad" mentality.
Paul Potratz
@Bart No Doubt! Nothing worse than "Huh whatcha you talking bout"

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