Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns

The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your dealership can target your automotive email marketing to increase open rates.

Recently we have found a lot of success in getting customer feedback for our dealers.  Using an automotive survey in an email message will increase interaction between your dealership and your customers.  People generally enjoy being able to give their feedback and your dealership can use this as way to improve your customer satisfaction.  Once your customers finish your dealership’s survey you can reward them with coupons by driving that traffic back to your website.

Most dealers tend to use automotive email marketing to promote their sales events or their ridiculously low lease rates.  Every now and again it is nice to reach out to your past and potential customers with a greeting.  Greetings are a great way to keep your brand fresh in the consumers eye.  By reaching out and wishing your customer a Happy Birthday or Merry Christmas might not generate a lead in the short term, but they will remember that the next time their ready to schedule a test drive.

Another great way to stay in contact with your customers is by reminding them of service.  A recent poll we conducted shows that customers overwhelming prefer Email for Service Reminders by 88%. You can drive traffic to your lot by sending out email messages with incentives to get their tune up at your dealership.

Automotive Email Marketing Survey
88% of Service Customers Prefer Email Reminders

If your dealership is looking for ways to keep that top of the mind awareness for your vehicle inventory and automotive services we suggest using Surveys, Greetings and Service Reminders in your Email Marketing Campaigns.  Each of these are great ways to increase open rates while reducing unsubscribe rates of your dealership’s automotive email marketing.

PAUL POTRATZ

Paul Potratz
I would also like to add! If a sales and service team is stating they can't secure a customer email.... It's because they are not asking or offering the correct benefit. So if the current approach of asking for an email is not working mix it up till you find what works. We have one of our dealers that only had 6k emails and now one year later we have 23,000 quality double opt in emails. With the right training and promotions any dealer can get emails. In addition we are presently performing A/B testing for specific details on the best approach to Mobile Marketing and with the iPhone coming to Verizon I am confident SMS marketing will be in the double digits this year!

 Unlock all of the community & features  Join Now