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From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your dealership's followers instead of just blasting a message out to the world.

Offer content that people will want to see. For some people buying a car is an impulse decision, but for others it is a process of months or even years of research. You should promote your current sales and specials, but you should mix those with things that people will be interested in seeing and make your page worthy to be followed.

To drive people to your dealership, you can market car service specials and giveaways. They might not be in the market for a new car right away, but more people will come in for a free oil change they won or a discount they get for checking in. That could lead from a good experience to a purchase when they need a car.

Social media marketing for auto dealerships has the ultimate goal of driving people to come and convert.

 

Paul Potratz

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