Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out your process for planning and promoting the event before jumping ahead blindly. If you're going to invest time and money into an event, you want to make it the best it can possibly be to get the most people from your community out.

You want to make the event nice enough that people will want to come--a free burger isn't going to be enough to get the whole neighborhood out, but a chance to win a car is. And it doesn't have to be a giveaway as big as a car; if promoted right, giveaways for service like free oil changes or inspections or even free gas cards can pull a lot of people out. A live band or DJ, free food, and play areas for children can do a lot to bring families out.

Use as many mediums as possible to promote the event. You can combine email and direct mail marketing with Google pay per click ads, social updates, and web panels. Get your salespeople involved and give them buttons and fliers to help them talk about the upcoming event.

You can drive hundreds of people (and potential car shopper leads) to your dealership with a well-planned event.

 Unlock all of the community & features  Join Now