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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out your process for planning and promoting the event before jumping ahead blindly. If you're going to invest time and money into an event, you want to make it the best it can possibly be to get the most people from your community out.

You want to make the event nice enough that people will want to come--a free burger isn't going to be enough to get the whole neighborhood out, but a chance to win a car is. And it doesn't have to be a giveaway as big as a car; if promoted right, giveaways for service like free oil changes or inspections or even free gas cards can pull a lot of people out. A live band or DJ, free food, and play areas for children can do a lot to bring families out.

Use as many mediums as possible to promote the event. You can combine email and direct mail marketing with Google pay per click ads, social updates, and web panels. Get your salespeople involved and give them buttons and fliers to help them talk about the upcoming event.

You can drive hundreds of people (and potential car shopper leads) to your dealership with a well-planned event.

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