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Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.
That's when you should sit down and figure out your process for planning and promoting the event before jumping ahead blindly. If you're going to invest time and money into an event, you want to make it the best it can possibly be to get the most people from your community out.
You want to make the event nice enough that people will want to come--a free burger isn't going to be enough to get the whole neighborhood out, but a chance to win a car is. And it doesn't have to be a giveaway as big as a car; if promoted right, giveaways for service like free oil changes or inspections or even free gas cards can pull a lot of people out. A live band or DJ, free food, and play areas for children can do a lot to bring families out.
Use as many mediums as possible to promote the event. You can combine email and direct mail marketing with Google pay per click ads, social updates, and web panels. Get your salespeople involved and give them buttons and fliers to help them talk about the upcoming event.
You can drive hundreds of people (and potential car shopper leads) to your dealership with a well-planned event.