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Facebook is still a Gorilla and not showing any signs of slowing down! Here is a quick tidbit that should make you think hmmmmmm do I really have a Social Media Strategy! A real Social Media Strategy actually planned out.
There are 57,514 apps on Facebook with over 200,000 developers currently evaluating the platform.
These applications were used 34,175,797 times in the last 24 hours and have a combined valuation of $269,323,488.
My point for the stat above... If app developers are doing this well then how can your dealership start to benefit from all of this traffic. I am not saying you need an app but I am saying it's time to understand the Social Selling Ecosystem and develop a strategy to capitalize on the traffic Facebook has every minute of every day.