Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership

 

If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for automotive advertising with QR codes are endless, and we've talked about several ways to use them in the past.

 

Some car dealers might dismiss QR codes as a passing fad and insist on sticking with traditional advertising. But QR codes are being used everywhere from bookstores to movie posters, and (a bit closer to home for dealers) by auto manufacturers such as GM and service centers such as Jiffy Lube. A QR code in a direct mail piece, flier, window sticker, computer screen, or anywhere else offers great potential to engage consumers beyond just a passing glance for both sales and automotive service center marketing.

 

It's just a matter of time before QR codes become so widespread that everyone knows about them and is using them. Dealerships would do well to get ahead of the game.

Daniel Boismier
Paul / others, Any recommendations on QR generators. Which ones would work best for dealers?
Paul Potratz
@Daniel, Here is a simple and free one http://qrcode.kaywa.com/ If you have any questions or need assistance please let me know.
Daniel Boismier
Paul, We are the naming partners of a big "expo showplace" in Metro Detroit. They get about a million visitors a year. Any suggestions on how to best use a QR code (information we would provide to consumer)? Thanks.

 Unlock all of the community & features  Join Now