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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.

Justine has handled accounts for a variety of industries, including retail, healthcare, travel, and education. She also has extensive experience working with automotive accounts, having managed media for auto dealership advertising as well as for the local Toyota Dealer’s Association.

In her new role, she will be placing buys, planning media strategies, maintaining budgets, and coordinating the Potratz team to meet the needs of all their clients efficiently. She looks forward to using her knowledge and abilities to take Potratz to the next level as the leading automotive advertising agency.

Potratz serves auto dealers around the nation with full service automotive advertising, including TV, radio, direct mail, lead generation, social media, and online interactive marketing.

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