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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

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Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

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The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect to what people are experiencing to see more results than just generic advertising.

 

First, you can set up an automotive email marketing campaign promoting service. When a snowstorm is coming, a “weather advisory” email can push a special for snow tires. People will be more likely to think about getting snow tires for their cars when bad weather is on its way. We have seen these emails get a much higher open and click rate than generic sales offer emails.

 

Next, your dealership's social media also needs to push this special. Offer a coupon that people can print or show on their smartphones at the dealership.

 

Take advantage of whatever’s going on around you to push an offer--bad weather is an ideal chance for dealers to call people to action for service specials.

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