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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect to what people are experiencing to see more results than just generic advertising.

 

First, you can set up an automotive email marketing campaign promoting service. When a snowstorm is coming, a “weather advisory” email can push a special for snow tires. People will be more likely to think about getting snow tires for their cars when bad weather is on its way. We have seen these emails get a much higher open and click rate than generic sales offer emails.

 

Next, your dealership's social media also needs to push this special. Offer a coupon that people can print or show on their smartphones at the dealership.

 

Take advantage of whatever’s going on around you to push an offer--bad weather is an ideal chance for dealers to call people to action for service specials.

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