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From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.

First, dealers should determine what their campaign sets out to accomplish. Here are three
objectives to get you started:

  1. Increase reach - exposing new car prospects to your brand
  2. Drive a specific call to action – sign-up for email list, opt-in to mobile text program, Facebook “like,” filling out a form, scheduling an appointment
  3. Incentivized sharing – reward customers based on their behavior

Over a period of time, track individual campaigns using historical benchmarks. Then assign
weighting values accordingly. For example, a campaign designed to build an auto dealer’s
database will be weighted heavily on data capture versus a campaign to drive awareness, which
could be rated on such tactics as influence sharing through a viral invitation. There are many
different combinations for weighting values as usually multiple objectives come into play in most
social media campaigns. 

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