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From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile UsersWhile watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or texting.

So what does this mean for car dealers' TV commercial production? Advertisements need to call these mobile users to action to stand out from the background noise, which people often tune out during ads. Combine TV promotion with social media to drive people to like an auto dealership's Facebook page. Ask people to tweet with hashtags like in Audi's recent Superbowl commercial. Have them text to opt into a special auto service mobile marketing list. Keep brainstorming, and the possibilities are endless.

The point is, an auto dealer's TV production needs to integrate with digital marketing efforts, like mobile marketing and social media campaigns, to be successful. 

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