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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile UsersWhile watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or texting.

So what does this mean for car dealers' TV commercial production? Advertisements need to call these mobile users to action to stand out from the background noise, which people often tune out during ads. Combine TV promotion with social media to drive people to like an auto dealership's Facebook page. Ask people to tweet with hashtags like in Audi's recent Superbowl commercial. Have them text to opt into a special auto service mobile marketing list. Keep brainstorming, and the possibilities are endless.

The point is, an auto dealer's TV production needs to integrate with digital marketing efforts, like mobile marketing and social media campaigns, to be successful. 

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