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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:

1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on this last week, so Potratz can walk you through it on our website's past workshops. (http://exclusivelyautomotive.com/portfolio-item/setting-up-facebook-places-deals/). This will allow you to market service incentives to your Facebook place on mobile devices, but also set up deals for service on your dealership's or dealer group's business page.

2. Claim Your Foursquare Venue - Claim your dealership venue on foursquare and set up your specials. It's an easy way to brand your dealership on these location based networks, but also put your service coupons and added value on them as well.

3. Utilize Google Tags - Set up Google Tags in your SEM campaigns and advertise your best service coupons. This allows consumers to see your service campaigns when they are searching for various keywords or your dealership name on Google and Google Maps.

Follow those quick steps and immediately put your service department out there by using some of the best location based technologies available. It may take some time to claim and set up, but once you're live it's one of the best ways to promote service at a low cost.
 

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