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Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:
1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on this last week, so Potratz can walk you through it on our website's past workshops. (http://exclusivelyautomotive.com/portfolio-item/setting-up-facebook-places-deals/). This will allow you to market service incentives to your Facebook place on mobile devices, but also set up deals for service on your dealership's or dealer group's business page.
2. Claim Your Foursquare Venue - Claim your dealership venue on foursquare and set up your specials. It's an easy way to brand your dealership on these location based networks, but also put your service coupons and added value on them as well.
3. Utilize Google Tags - Set up Google Tags in your SEM campaigns and advertise your best service coupons. This allows consumers to see your service campaigns when they are searching for various keywords or your dealership name on Google and Google Maps.
Follow those quick steps and immediately put your service department out there by using some of the best location based technologies available. It may take some time to claim and set up, but once you're live it's one of the best ways to promote service at a low cost.