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Paul Potratz

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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze other dealerships:

  • Look at their website. Is it a customized site, or are they using a generic auto dealer website provider like Dealer.com? What are they doing to drive conversions?
  • Pretend to be a car shopper and fill out some forms. How soon do you get a response? Do they email, call, or both? Are all the emails automated, or do any of them look personally written?
  • Search in Google for brands and models that they sell. How well do their listings rank? Are they running or posting press releases or online videos?
  • Find their dealership’s Facebook business page, if they have one. What kind of content are they posting, and how often? Are they just blasting out sales and inventory or starting conversations and personal interaction?

Take some time to analyze your competition. You can see the areas in which you are strong and also what you need to improve.

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