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Paul Potratz

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Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze other dealerships:

  • Look at their website. Is it a customized site, or are they using a generic auto dealer website provider like Dealer.com? What are they doing to drive conversions?
  • Pretend to be a car shopper and fill out some forms. How soon do you get a response? Do they email, call, or both? Are all the emails automated, or do any of them look personally written?
  • Search in Google for brands and models that they sell. How well do their listings rank? Are they running or posting press releases or online videos?
  • Find their dealership’s Facebook business page, if they have one. What kind of content are they posting, and how often? Are they just blasting out sales and inventory or starting conversations and personal interaction?

Take some time to analyze your competition. You can see the areas in which you are strong and also what you need to improve.

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