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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 

These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments with your dealership page could provide an excellent way to increase customer interaction for certain websites or blog sites that see a majority of their interaction on their Facebook page (or vice versa).

Even though these social networking updates may seem minor, it's important that your dealership constantly monitor and embrace these improvements. Take Facebook Places and Deals for starters. Each of these updates provides different avenues for how an automotive dealer or dealer group can promote itself through these Social Media networks. So if nothing else, take notice of updates and recent news among your social media giants (Facebook, Foursquare, Twitter, etc) and see how you can creatively implement them for your customers and dealership. You never know what you may stumble upon (no social media pun intended). It very well could be what propels your dealership away from the competition.
 

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