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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Writing Effective Content for Your Dealership's Website

Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.

Here are four simple tips for writing content for your car dealer website:

  • Keep it simple. Write on an elementary school level since, like it or not, the average visitors to your website are going to find their eyes glazing over if they have to read anything more complicated.
  • Realize that writing for the web is much different than writing for print. On a website, the text needs to fit well in the user's browser, be broken up frequently, and include links to other sections of the site.
  • Call your readers to action. Give them an offer, and ask them to convert. Don't beat around the bush...tell them to fill out a form or pick up the phone without having to read through 10 paragraphs about why this car is the best hatchback known to man.
  • Write with search engines in mind. In order to optimize your site in search results, use keywords for models and makes you sell, services you provide, and locations you target.

This list could go on and on, and we're going to be discussing these and more ways to write effective content for the web in a free online workshop Thursday, March 10, at 10:57 AM..

Brian Pasch
Paul It's great that you are offering content writing strategies for car dealers because the opportunities are endless and the industry is just awakening to the need to have a content publishing strategy.
Paul Potratz
Hi Brian, Thank you and looking forward to the Digital Marketing Boot Camp in Orlando this April! The buzz I am hearing makes me think you will need an even larger convention hall!
Stacy Mueller
Agree Brian -- Dealerships need to embrace content strategies to not only improve their visibility as a thought leader but to also help improve their SEO. Always a good read, Paul.
Paul Potratz
Missy, Thank you
gerrard butrler
Its really important for dealers to have good content if they want to do good online advertisement as it will attract visitors to visit your website again and again and will improve your visibility over internet . Rvs for sale

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